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  • Wood for Good appoints new ambassador

Wood for Good appoints new ambassador

The timber industry’s campaign to promote the use of timber in design and construction has appointed a new ambassador and committee chair. David Birkbeck is to lead the Wood for Good campaign, taking over from Craig White, who has been involved since 2013.

Wood for Good, the timber industry’s campaign to promote the use of timber in design and construction has appointed a new ambassador and committee chair.

David Birkbeck, Design for Homes’ chief executive, is to lead the Wood for Good campaign, taking over from Craig White, who has been involved since 2013.

David has been at the helm of Design for Homes since 2000. He incorporated it as a social enterprise to promote what works best in housing and campaigns for homes to be better designed and produced in greater volumes.

David will use his extensive experience and industry networks to help Wood for Good push for new opportunities to position timber as a first-choice material in construction, from interiors through to large scale commercial projects.

Discussing the current housing situation in the UK, David says: “Everyone knows the country can’t get anywhere near the level of production it needs without more companies and more solutions in the supply chain.

“The next few years should offer a range of platforms for the timber industry to show its potential and help tackle an increasingly corrosive problem - access to a home."

Christiane Lellig, campaign director for Wood for Good says: “Craig has done a fantastic job with Wood for Good over the past four years and we are lucky to have him as a continued friend to the campaign.

“We are very pleased to have David on board. With the continuing development and growing support for the timber industry, David’s experience and knowledge complements our values and objectives perfectly.”

Craig White says: “During my time with Wood for Good, interest in new timber technologies and methods of construction has grown rapidly. The timber industry is perfectly placed to meet this shifting market demand and Wood for Good will continue to provide valuable support.”

Wood for Good’s objective is to make wood a first-choice material for specifiers and designers by demonstrating that wood is a versatile building material with numerous application possibilities beyond traditional use.

About David Birkbeck

David Birkbeck has led Design for Homes since incorporating it in 2000 as a social enterprise to promote what works best in housing. It campaigns for homes to be better designed and produced in greater volumes.

David is both a judge and director of the government’s Housing Design Awards. He wrote the Building for Life matrix in 2002 which became the country’s tool for assessing new-build applications. In 2014 he led the rewrite of Building for Life to support the National Planning Policy Framework.

He is an NHBC councillor, an Honorary Fellow of the RIBA, a member of the Cambridge area design review panel and a member of the planning and climate change review panel for Yorkshire and Humber.

Publications include ‘Prefabulous Homes’, ‘Car Parking: What Works Where’, “Managing Superdensity’ and ‘Beyond Ecotowns’.

About Wood for Good

Wood for Good is the timber industry’s campaign which aims to promote the use of wood in design and construction. Wood is nature’s most versatile building material and modern engineering methods have expanded possibilities for its application beyond traditional uses. Launched in 2000, its objective is to make wood a first-choice material for specifiers and designers by demonstrating what can be done with wood. www.woodforgood.com

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