Wood for Good has appointed Christiane Lellig as its new Campaign Director. Wood for Good aims to increase the use of timber across all potential markets in the UK and Christiane will be driving forward our new housing market campaign.
Based at the Building Centre in London, Christiane will work closely with industry bodies such as the Timber Trade Federation, British Woodworking Federation, Forestry Commission Scotland, the Structural Timber Association and with Wood for Good’s supporting business partners to promote the greater use of timber.
A German national, Christiane comes with a wealth of international experience in marketing and communications in the civil engineering and environmental sector. She has previously worked with the Swiss Federal Office for Energy promoting energy efficient building construction and with building insurers marketing better structural protection against natural hazards.
Stuart Goodall, a Director of Wood for Good, said ‘We are genuinely excited about Christiane coming on board. She has the skills, experience and strategic approach necessary to lead the campaign as well as the confidence to engage with all relevant partners in promoting the wonders of wood. Christiane joins us as we concentrate on the role of timber in meeting the housing challenge; the need for a million new homes by 2020, which can only realistically be achieved by embracing timber and in the development of off-site construction methods. The Campaign kicks off with a series of four inspirational conferences across Britain and the publication of ‘The Modern Timber House’ by esteemed architect Peter Wilson, covering the use of timber in a range of buildings.
Wood for Good Ltd. is jointly owned by Confor (Confederation of Forest Industries) and Swedish Wood. Its funding comes from Swedish Wood, from companies within the UK timber industry and with project support from Forestry Commission Scotland.
In the recent years the campaign has achieved considerable impact in the market place by promoting the economic, environmental and societal benefits of using timber with its ‘Wood First’ and ‘Build with Carbon’ campaigns, along with a significant programme of CPD events and supporting online resources.